Technology Marketing using PCA , SOM, and STP Strategy Modeling
نویسنده
چکیده
Technology marketing is a total processing about identifying and meeting the technological needs of human society. Most technology results exist in intellectual properties like patents. In our research, we consider patent document as a technology. So patent data are analyzed by Principal Component Analysis (PCA) and Self Organizing Map (SOM) for STP(Segmentation, Targeting, and Positioning) strategy modeling. STP is a popular approach for developing marketing strategies. We use STP strategy modeling for technology marketing. Also PCA and SOM are used to analyze patent data in STP modeling. To verify improved performance of our study, we make experiments using patent data from USPTO.
منابع مشابه
Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...
متن کاملSegmenting and Targeting Your Market: Strategies and Limitations
Excerpt] Almost any marketing textbook will tell you that the key to successful marketing can be summed up by the STP strategy—that is, segmentation, targeting, and positioning. This approach suggests that the mass market consists of some number of relatively homogeneous groups, each with distinct needs and desires. STP marketers attempt to identify those market segments, direct marketing activ...
متن کاملUsing PCA with LVQ, RBF, MLP, SOM and Continuous Wavelet Transform for Fault Diagnosis of Gearboxes
A new method based on principal component analysis (PCA) and artificial neural networks (ANN) is proposed for fault diagnosis of gearboxes. Firstly the six different base wavelets are considered, in which three are from real valued and other three from complex valued. Two wavelet selection criteria Maximum Energy to Shannon Entropy ratio and Maximum Relative Wavelet Energy are used and compared...
متن کاملStrategy Transition and Marketing Innovation of a Vertical Search Engine: The Case of Kuxun Company
Kuxun is an online travel search company in China. This paper describes the transition and innovation of the company’s marketing strategy, from comprehensive information search to online travel search. It shows how Kuxun has successfully achieved strategic market transition from “all-round” to “specialized” through efficient market segmenting, targeting, and positioning (STP). The case also ill...
متن کاملOn the Data Mining Technology Applied to Active Marketing Model of International Luxury Marketing Strategy in China-An Empirical Analysis
This paper emphasizes the importance of active marketing in the customer relationship management. Especially, the data mining technology is applied to establish an active marketing model to empirically analyze the condition of the AH Jewelry Company. Michael Porter's Five Forces Model is employed to assess and calculate the similarity in the active marketing model. Then, the questionnaire analy...
متن کامل